Technical SEO and web optimisation
Google cannot value what your site does not know how to explain.
SEO does not start with blog articles. It starts with a correct technical base: indexing, structure, speed, structured data. If the site has technical problems, content will not help.
What we work on
The foundation before the content.
Technical audit
Crawling, indexing, 404s, redirects, robots.txt, XML sitemap and coverage in Google Search Console.
Speed and Core Web Vitals
LCP, CLS and INP. Compression, caching, image optimisation, blocking scripts and server configuration.
Structure and semantics
H1/H2/H3, content hierarchy, URL structure, internal linking and fixing duplication problems. When the structural problems run deep, we coordinate it with a web redesign.
Meta tags and Open Graph
Titles, meta descriptions, Open Graph and Twitter Cards. Every page with its identity configured correctly.
Structured data
Schema.org for Organization, Service, BreadcrumbList and Article. We give Google the context it needs to understand your site.
Baseline keywords
URL and category structure oriented around terms that matter to your business. The architecture future content needs in order to work.
What PTW will not promise you
No promises we cannot keep.
- Specific Google rankings
Nobody controls Google’s algorithms. Anyone guaranteeing positions is lying.
- Exact timelines for results
SEO takes time and depends on the competition, the domain history and the content. There is no formula.
- Page one in X days
Any agency promising that is selling smoke. Technical SEO improves the conditions — it does not do magic.
- "Content management" included
Writing blog articles is a separate service. Technical SEO is the base, not the content strategy.
What we do instead
- Fix the real technical problems that hold back indexing
- Structure the site so Google understands it correctly
- Hand you a solid technical base that supports any content strategy
- Document every change applied and the reasoning behind it
Process
From audit to implementation.
Initial audit
A full review of the technical state of the site. We identify every problem before prioritising them. If you have not had a diagnostic yet, you can start with our strategic diagnostic.
Remediation plan
We order the findings by impact. What gets fixed first, what can wait, and why.
Implementation
We apply the fixes directly, or coordinate with your technical team where appropriate.
Verification and monitoring
We confirm the changes in Search Console and set up basic indexing monitoring.
Not sure what state your site is in?
Before investing in content,
check the foundation.
If there are technical problems, no content strategy is going to work. That is where we start.
Review the state of my site