Common mistakes 8 min
Changing web provider: why it's so hard and how to avoid getting locked in
Changing web provider is harder than it looks. What creates that dependency, and how to get out without losing anything.
Blog
Digital presence:
technical judgement, so you understand before you invest.
No guaranteed-traffic promises and no generic recipes. Articles on digital presence, technical SEO and process — written for people who make the decisions.
Technical SEO 7 min
What happens to your site when AI answers before Google does
Google AI Overview is changing how B2B companies lose traffic without realising. What to do about your website.
Process & method 7 min
I redesigned my website and my traffic dropped: what went wrong and how to recover
You redesigned your site and Google punished you with less traffic. Here are the real causes and how to recover the rankings you lost.
Common mistakes 7 min
Abandoned libraries and unsupported dependencies: the silent risk nobody checks on your company website
Obsolete dependencies and unsupported libraries are the technical debt that degrades your website without anyone noticing. How to identify them.
Process & method 7 min
Redesign or optimise: how to decide without getting it wrong
When should you rebuild your company website and when should you just optimise it? Concrete criteria for deciding without overspending or falling short.
Security & performance 7 min
Your browser is a battleground between AIs: which of your company's data is caught in the middle
Browser AI extensions access sensitive company data. How to assess the real risk and protect your corporate information.
Security & performance 7 min
Cybersecurity and your corporate website: what 800 seized servers means, and why your hosting provider should worry you more than hackers
Your biggest digital risk is not a sophisticated hacker. It is cheap hosting sharing a server with 300 unknown sites. How to assess it.
Security & performance 9 min
Why your site loads slowly and what each second costs your company
A slow site doesn't just frustrate visitors: it destroys conversions and damages your rankings. Why it happens and how to measure it today.
Process & method 7 min
Why your website needs continuous evolution to keep generating business
A site that does not evolve loses rankings, credibility and conversions. How to assess whether yours is falling behind.
Common mistakes 7 min
The contact form nobody fills in: where the real problem sits
Your contact form gets visits but no enquiries. The problem is not the form — it is everything before and after it.
Digital presence 7 min
Your website talks about you, not your client: that's the problem
Most B2B sites talk about the company, not the client. How to spot and correct the error that holds back conversion.
Digital presence 7 min
What your site tells a potential client before you ever call them
What a B2B client assesses on your website before first contact, and how to read those signals before they cost you business.
Digital presence 9 min
Why your B2B website doesn't generate clients (and design isn't the problem)
Your website exists but doesn't convert. The problem is almost never visual. What's holding it back, and how to assess it today.
Technical SEO 7 min
Why your website doesn't appear in Google even though it's well built
Your site is indexed but generates no traffic. The technical and structural reasons behind it, with concrete steps to diagnose it.
Process & method 8 min
AI can build 80% of your website. The remaining 20% is what protects your budget
AI can generate text, images and web code. But there are decisions that, delegated badly, will stop your site converting. Here is exactly which is which.
Digital presence 8 min
Why AI forgets your business context and what that means for your corporate website
AI does not know your company, and it shows in the copy it produces. Why that weakens your B2B website, and how to give it the context it is missing.
Technical SEO 7 min
Why AI forgets your business and what that does to your corporate SEO
AI generates content with no real context about your company. That has direct consequences for your rankings. What happens, and how to correct it.
Digital presence 8 min
Your B2B website: generating leads, or just taking up space on the internet?
How to tell whether your B2B website turns visits into real opportunities, or simply exists without producing any result for your company.
Process & method 6 min
How to tell whether your web provider is doing a good job
A provider 'looking after the site' does not mean the site is in good shape. The concrete questions and metrics for judging whether it is performing.
Technical SEO 7 min
Technical SEO: what to check before publishing your first article
Writing content on a site with technical problems is building on a broken base. What to resolve before investing in articles.
Process & method 5 min
Diagnose before you redesign: the decision that changes the outcome
Redesigning without a prior diagnostic is betting without information. An analysis of the current state defines what to change, what to keep and what is failing.
Digital presence 6 min
What a website that misrepresents you actually costs
A site that does not reflect your company's real level has a concrete cost: opportunities that never arrive and authority that never lands. How to work it out.
Common mistakes 5 min
The navigation menu that confuses: the architecture error that costs the most leads
A badly structured menu is not a design problem, it is a business one. Whoever cannot find what they came for leaves. The common errors and how to avoid them.
Digital presence 6 min
Your website as a commercial asset: what it means for it to work for you
A corporate website is not an image expense. It is an asset that should be generating value continuously. What that means concretely, and how to measure it.
Security & performance 5 min
SSL, backups and updates: the site security nobody checks
Most corporate sites have security problems nobody sees, until something goes wrong. What to check in SSL, backups and updates.
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