Does the diagnostic commit me to hiring PTW?

No. The diagnostic is a standalone service with its own deliverable. At the end you get a report of the findings and a roadmap — use them however you like, with no obligation to continue with PTW.

What exactly does the PTW website diagnostic analyse?

Four dimensions: technical (speed, errors, indexing, mobile), communication (clarity of the message, value proposition, CTAs), SEO (URL structure, meta tags, structured data, current rankings) and commercial (is the site filtering leads? is it generating quality enquiries?). The result is a prioritised report with a concrete roadmap.

Is the diagnostic only for sites with obvious problems?

No. It is most useful when there is no certainty about what is failing or what is worth changing. A site can look perfectly good and still have technical or communication problems that stop it generating quality enquiries.

How long does the diagnostic take?

The whole process, from request to delivered report, takes roughly 5 to 7 business days. Before we begin we review your case to confirm the service is what you actually need.

Strategic diagnostic of your digital asset

Understand what is failing before you invest in changing it.

Before proposing a redesign, an SEO plan or any other investment, PTW analyses the real state of your website. We review the technical side, the SEO, the communication and the commercial capacity — and hand you a prioritised report with a concrete roadmap.

Request your diagnostic

Every diagnostic is tailored. Before we start we review your case to confirm this is the service you actually need.

What we analyse

Four areas of review, one complete diagnostic.

Technical

Load speed and Core Web Vitals
Server and console errors
HTML structure and semantics
SSL certificate and baseline security
Mobile compatibility

SEO

Indexing and crawling
Title tags and meta descriptions
URL structure and internal linking
Structured data (Schema.org)
Google Search Console presence

Communication

Clarity of the core message
Information hierarchy
Visible value proposition
Consistency across pages
Readability and copy structure

Commercial

Calls to action (CTAs)
Forms and contact channels
Friction in the conversion process
Key pages for capturing enquiries
Alignment with your sales process

Who it is for

It is for you if…

You have an existing site and do not understand why it generates no enquiries.
You are weighing up whether a redesign is worth it, or whether you can improve what you already have.
You want to understand the real state of your digital presence before investing in SEO or paid media.
Your site does not represent you well when you show it to clients or partners.
You want to make informed decisions rather than go on opinions.

Already know what you need?

The diagnostic is the first step when there is doubt about what is failing or what is worth changing. If the problem is already clear to you, go straight to the service that fits.

What you get

A report you can actually make decisions from.

Not a context-free list of technical errors. A diagnostic ordered by real impact, with concrete recommendations and no filler.

01
Prioritised findings report
Analysis of all four areas ordered by impact: what is holding back results most, and why.
02
Roadmap concreta
What to fix first, what can wait, and what is worth outsourcing.
03
Walkthrough session
A 45–60 minute video call to go through the results together and answer your questions.
04
AI-assisted analysis
We surface technical and SEO patterns that manual review would not cover in the same time.

How it works

From first contact to report in under a week.

You fill in the form

You tell us the context of your site and what is worrying you. No preliminary calls, no pointless meetings.

We review your case

Before starting, we check that the diagnostic is what you actually need and not a different service.

We confirm and quote

If the diagnostic is the right step, we send you the detail, the cost and the next steps.

We run the analysis

We review your site in depth across all four areas. The process takes 3 to 5 business days.

We deliver and present

You receive the report and we schedule the walkthrough session to go through it together.

Is this what you need?

The diagnostic is the first step
towards making the right decisions.

No commitment and no generic proposals. Fill in the form and we review your case before replying.