Heating and climate control · jrcalefaccion.cl
A technical company that finally looks the part.
JyR Calefacción has more than a decade in the market and a real portfolio of projects delivered across buildings, industry and commerce. Its previous site did not communicate that. The objective was to build a digital presence that represented the company's real technical level and clearly separated its services from its projects.
The problem
JyR is an HVAC engineering company with projects delivered in residential buildings, commercial installations and industrial plants. Its site did not say so. The digital presence mixed maintenance services with installation projects — no structure, no hierarchy, and no differentiation between the various kinds of client the company serves.
A building manager arriving at the site could not quickly find what they needed. Neither could a construction firm evaluating suppliers. The project portfolio existed, but it was buried in a downloadable PDF nobody opened. The company's real technical level was nowhere to be read.
Initial diagnostic
What we found before touching a line of code.
Technical
- ✕ Poor load speed
- ✕ Unoptimised images with no declared dimensions
- ✕ No correct sitemap.xml or robots.txt
- ✕ A technical base that blocked any SEO
SEO
- ✕ Generic title tags on every page
- ✕ No keywords relevant to the HVAC sector
- ✕ Duplicated or non-existent H1s
- ✕ Project portfolio invisible to Google
Structural
- ✕ Services and projects mixed with no hierarchy
- ✕ No individual pages per service type
- ✕ Portfolio only as a downloadable PDF
- ✕ No differentiation by segment (residential / industrial)
Commercial
- ✕ No clear value proposition above the fold
- ✕ 10+ years of track record not communicated
- ✕ No visible evidence of delivered projects
- ✕ Generic contact form with no context
What was done
A redesign focused on clear structure and technical communication.
Site architecture
Ongoing services (maintenance, repairs) were clearly separated from installation projects. Each area with its own hierarchy and its own route through the site.
Individual service pages
Each core service — central heating, boiler rooms, air conditioning, hot water — with its own page: what it covers, who it is for, and how the work is delivered.
Project portfolio
Delivered projects moved out of a PDF and into a structured section on the site: installation type, client sector and technical description.
Visual redesign
Clean design with a technical identity: no decorative excess, clear typographic hierarchy, and communication aimed at B2B decision-makers and building managers.
Baseline technical SEO
Unique title tags per page, meta descriptions with keywords relevant to the sector, correct heading structure, sitemap.xml and Schema.org.
Communicating track record
More than a decade of experience was built into the site as concrete fact rather than an empty claim: years in operation, project types and delivered work.
Results
A site that represents the level the company actually operates at.
Structure
Clear
Services and projects clearly separated, with distinct routes for each kind of client arriving at the site.
Portfolio
Visible
Delivered projects stopped living in a PDF and became a navigable, useful section of the site.
SEO base
Indexed
A correct technical base from the start: the site indexes with semantic structure and keywords relevant to the HVAC sector.
Representation
Aligned
The company’s track record and technical level are communicated concretely, not as generic claims.
Does your company have the same problem?
The diagnostic is the right first step.
Before redesigning, it pays to understand what is actually failing. The diagnostic delivers a prioritised report with concrete findings and a roadmap.