B2B technology integrator · ictraspa.cl
From an invisible site to an active lead channel.
ICTRA had spent years with a site that did not represent what the company actually did. No clear structure, no SEO, no record of projects. The objective was clear: build a digital asset that worked as a commercial tool.
The problem
ICTRA is a technology integration company with years of track record and a real portfolio of projects. Its website did not communicate any of that. It was an outdated page with no visual hierarchy, no service structure and no trace in search results. A potential lead arriving at the site found no reason to trust it.
The problem was not brand or design: it was structure and priorities. The site had no properly defined service pages, did not present delivered projects in a way that built credibility, and its technical base blocked any attempt at ranking.
Prior diagnostic
What we found before touching a line of code.
Technical
- ✕ SSL not configured correctly
- ✕ 404 errors on key pages
- ✕ Load time over 8s
- ✕ No sitemap.xml or robots.txt
SEO
- ✕ No distinct title tags per page
- ✕ Missing meta descriptions
- ✕ Duplicated or missing H1s
- ✕ No semantic URL structure
Structural
- ✕ Menu with no clear hierarchy
- ✕ No individual service pages
- ✕ Projects neither published nor organised
- ✕ No CTA visible above the fold
Commercial
- ✕ No working contact form
- ✕ No clear contact details
- ✕ No differentiation from competitors
- ✕ No defined value proposition
What was done
A full redesign focused on structure and technical SEO.
Site architecture
A clear page structure was defined: home, individual services, project portfolio, about the company and contact. Every URL designed to support indexing.
Visual redesign
Clean design aligned to ICTRA’s identity: corporate palette, professional typography, none of the visual excess that distracts from the message.
Baseline technical SEO
Unique title tags, meta descriptions, correct heading structure, sitemap.xml, robots.txt, and Schema.org for the company and its services.
Project record
A delivered-projects section with individual entries: client, sector, technical description and results. It works as evidence of track record.
SEM landing pages
Landing pages optimised for Google Ads campaigns. Structured for conversion: problem, solution, evidence, form.
Forms and contact
A contact form with fields specific to each type of enquiry. Integrated with corporate email and notifications.
Results
A digital asset that works for the company.
Lead channel
Active
The site went from a static brochure to a channel receiving organic enquiries from Google.
Projects published
Repository
The projects section became an active commercial tool, used in client meetings.
Search visibility
Indexed
A correct technical SEO base from day one: the site appears in results relevant to its sector.
SEM landing pages
Live
Landing pages for search campaigns, independent of the main site and aligned to the priority services.
Does your company have the same problem?
The diagnostic is the right first step.
Before redesigning, it pays to understand what is actually failing. The diagnostic delivers a prioritised report with concrete findings and a roadmap.