Institutional AV distributor · avharmony.cl
A technical catalogue and institutional sales for professional distribution.
AV Harmony distributes professional audiovisual equipment to universities, companies and public bodies. The challenge was not mass selling — it was having a platform that spoke correctly to the institutional buyer and made the quoting process straightforward.
The problem
AV Harmony did not need an online store like mass retail. Its typical client is a procurement manager, an IT coordinator or an infrastructure lead who needs to quote specific equipment, compare technical specifications and run an institutional purchase with internal deadlines and approvals.
The challenge was building a platform that spoke directly to that profile: a detailed technical catalogue, clear quoting processes, and a buying experience aligned to the institutional channel rather than the individual consumer.
What was built
A platform designed for the institutional buyer.
A structured technical catalogue
Product entries with complete technical specifications: connectivity, resolution, power, compatibility. The institutional buyer needs that detail to make a decision.
Institutional quoting process
A quote-request flow adapted to institutional purchasing: quantity, project, estimated timeline and preferred contact channel.
Categorised by application
The catalogue organised by application type: meeting room, auditorium, university lecture hall, corporate installation. The client finds equipment by use case, not by brand.
Marcas y distribuciones
A section for the brands represented, with information on each product line. It conveys backing and professionalism to institutional buyers.
Baseline SEO for tenders
URL structure and content oriented around institutional searches: "projector for auditorium", "videoconferencing system for meeting rooms", and similar.
Contact and sales channel
A contact form with fields specific to institutional sales, plus direct details for the commercial team: WhatsApp and corporate email.
Why this is not retail
An institutional platform is not optimised for impulse or low-value carts. It is optimised so the buyer finds the technical information they need, can compare options, and reaches the sales team easily with a clear request. AV Harmony works on projects worth thousands to tens of thousands of dollars — the platform
Results
A working platform for the institutional channel.
Platform
Operational
An active digital channel for institutional sales, with a complete technical catalogue.
Catalogue
Technical
Product entries with full specifications for institutional buyers.
Target channel
Institutional
Universities, companies and public bodies as the target clients of the digital channel.
Visibility
Indexed
SEO structured for institutional and specialist-equipment searches.
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